The Pink Zone is a publication that reimagines healthcare for a future that is rich in vitality.
Healthcare is one of our oldest institutions and needs creative re-imagination. But, many attempts at doing so have a flavour of techno-solutionism that does not adequately consider human dimensions of the health experience.
This publication addresses that by interweaving medicine, technology, social science, philosophy, and other ways of knowing into an inclusive, and grounded vision for the future of healthcare.
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Who are we?
The Pink Zone is run by Happily Ever After, a collective working towards building a worldwide network of health and well-being spaces. We believe:
Humanity’s final frontier is vitality
Vitality is the complete state of physical, mental, social and spiritual well-being, beyond the goals of health and longevity.
Prevention is better than a cure
Retroactively solving problems is no longer sufficient, we must proactively detect and minimize problems.
Human flourishing is community centered
Individuals are deeply interconnected with their communities and environment, all flourishing is mutual.
Individual autonomy must be protected
No incentive can match the cultivation of intrinsic motivation, through co-created values, shared meaning, respect for others and unconditional care.
Care givers deserve care too
Care givers are human like everyone else, and deserve the same empathy and care they have provided to us.
Want to join us?
If the ideas in this publication interest you, join the conversation by visiting our Getting Started Guide.